About

contentpass enables sustainable funding for digital media.

We turn privacy obligations into opportunities.

News

Latest updates on contentpass.

Berlin, May 17, 2018

Faktor and contentpass join forces and create international solution for publishers beyond GDPR

The Dutch company Faktor and German based contentpass announced their unique partnership today . Both companies believe in an internet based on value and want to facilitate a fair-value exchange between consumers, brands and publishers, which is why they’ve teamed-up to enable digital publishers to increase revenue, while keeping consumers in control after the General Data Protection Regulation (GDPR) goes into effect on May 25th.

Best of both worlds

Faktor, a startup from Amsterdam, created a Consent Management Platform (CMP) that helps companies comply with the GDPR by featuring a decentralized data infrastructure, allowing the consumer to control the data and maintain full access. Contentpass, based in Berlin, offers cross-publisher subscriptions that allow consumers to browse tracking-free while still generating sustainable revenues for the participating publishers. Both founders saw the possibilities of combining their unique solutions and create a full suite of tools for both consumer and publishers. So, no matter which choice a consumer makes after May 25th, publishers are still able to monetize their content.

Example integration

Give the choice back to the consumer

Dirk Freytag, founder of contentpass: “Our mission at contentpass is to provide consumers of digital media with choice as to how they support content creators. This can be by accepting advertising and the associated processing of personal data or through direct payments in return for full privacy. Our emphasis is on giving the choice to the consumer and ensuring that this choice is respected down the road. In Faktor, we found a partner that has the same idea of a better internet, where consumers have the choice. With the Consent Management platform of Faktor, users have the option to decide if they are OK with data usage and give their consent to advertising in a transparent and easy way.”

The internet is not for free

Tim Geenen, founder of Faktor: “Over the past years, consumers have enjoyed 'free' internet access, while on the other side advertisers and their agencies enjoyed the influx of actionable data and targeting capabilities. Yet this transparent, unilateral deal will not easily persist with GDPR. Now it is the consumer’s choice if they want to continue this way or if they want to change the game, protect their privacy and pay for content. This payment must be easy and simple. Ideally, one subscription to access any publisher and contentpass is offering exactly this service, so of course we love to partner with them.”

Get in touch:
Dirk Freytag
dirk@contentpass.de
+49 171 9759210

All news on Medium

Team

We’re a hands on team with vast experience.

Dirk Freytag

Dirk Freytag

CEO

20 years of executive experience in the digital industry

Jürgen Rösger

Jürgen Rösger

CMO

consumer communication at scale as CMO of E-Plus

Christoph Tavan

Christoph Tavan

CTO

background in advertising turned into full focus on privacy-friendly web services

Julian Amelung

Julian Amelung

Product

disruptive thinking and technologies for startups

Claudius Gerstner

Claudius Gerstner

Product

created award-winning experiences for millions of users

Aaron Herbst

Aaron Herbst

Marketing & Communication

guided the introduction of new publishing models for Germany's top-30 companies

Michael Borst

Michael Borst

Senior Software Engineer

engineer and privacy enthusiast

Christian Jellinghaus

Christian Jellinghaus

Senior Software Engineer

Developed user-friendly web-apps for high-frequency travel sites

Jobs

Apply now to put your stamp on the pass!

We’re moving fast.

Although there are no open positions listed here right now we are always looking for great talent to join our team.
Don’t hesitate to get in touch and let us know how you would like to contribute.

Send us an email to: apply@contentpass.de

Contact

Get in touch!

reach out

contentpass

c/o Sevenval